Growth, Brand, and Lifecycle Marketing Portfolio

This portfolio presents a curated selection of work that reflects my leadership in building and scaling brands through strategic, full-funnel marketing. Across channels, these projects demonstrate a consistent ability to drive growth by aligning brand vision, digital execution, and performance optimization. Each highlights a systems-based approach to designing customer journeys, enabling scalable marketing operations, and delivering measurable business impact through data-informed decision making.

Please select an image below for detailed insights, execution, and results across each category.

Brand Strategy

Here you’ll see how brand strategy was translated into a cohesive identity system, from foundational guidelines and messaging to real-world assets used across digital platforms, print materials, video content, and live events. Each example reflects a balance of consistency and adaptability across touchpoints.

Website

Designed, developed, launched, and now maintain an SEO-optimized website with improved UX, lead magnet integration, and conversion-focused funnels, improving average Google Search position from 27 to 12 and driving 376% user growth, 231% increase in views, and 271% growth in sessions.

Lifecycle Marketing & CRM Automation

This work highlights the design and implementation of lifecycle marketing systems that connect automation, communication, and process. From CRM architecture to documented workflows, these examples reflect a scalable approach to managing growth and customer relationships.

Content Projects

These content initiatives demonstrate how strategic messaging and audience-focused storytelling drive performance, achieving 35% average newsletter open rates, 22% cold email open rates, and sustained 50–70%+ engagement on blog content.

Social Media

This work showcases how strategic content, campaigns, and partnerships were used to grow brand visibility across social platforms. The results reflect a 174% increase in accounts reached through consistent, performance-driven social media execution.

Paid Media

This section reflects a performance-driven approach to paid media, combining strategic targeting, creative testing, and continuous optimization across Google and Facebook. The results delivered efficient lead growth with a 3.37% CTR, $1.54 CPC, 13% conversion rate, and $11.77 cost per conversion, outperforming industry averages.

Analytics, Insights & Performance Strategy

This section highlights how I use analytics and insight to guide smarter marketing decisions and drive growth. My work includes building centralized performance dashboards and reporting frameworks that align stakeholders through clear briefs, campaign summaries, and ROI visibility. I also lead competitor analysis, pricing insights, and customer research to strengthen positioning, identify opportunities, and support informed, strategic growth decisions.

Case Studies

This section features a selection of case studies developed to showcase real performance outcomes and success stories. These examples demonstrate how data-driven insights are translated into clear, compelling narratives used across printed materials, website content, and social media to support sales, partner marketing, and brand credibility.

Reputation Management

This category highlights a comprehensive reputation management framework, combining structured review tracking, response management, and strategic use of social proof. The examples shown reflect how guest feedback was transformed into trust-building assets across marketing and sales touchpoints.

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