Elevating Brands in the Digital World
I am a growth, brand, and lifecycle marketing leader with more than 25 years of experience building brands, designing customer journeys, and driving measurable business growth. My career spans national consumer brands such as Dr Pepper, PepsiCo, and Frito-Lay, as well as hands-on leadership in hospitality, fitness, and entrepreneurship. This combination has given me a unique perspective on how strategy, creativity, and execution come together to create meaningful results.
Over the past several years, my work has focused on building complete marketing ecosystems from the ground up. This includes brand strategy and guidelines, website design and optimization, SEO, CRM and lifecycle automation, paid media, content strategy, analytics, and sales enablement. I enjoy creating structure where it does not exist and refining systems, so they perform at a higher level. I am equally comfortable developing strategy, executing campaigns, and analyzing performance to guide smarter decisions.
What sets me apart is my ability to connect the big picture with the details that matter. I approach marketing through the lens of the full customer journey, always considering how brand, messaging, experience, and systems work together. My goal is to build marketing foundations that not only drive growth today, but continue to support the business long term.
Strategy First
Every campaign begins with clear positioning, a defined audience, and measurable goals.
System Driven
I build automated, scalable marketing frameworks that support long-term growth.
Creative Meets Data
I pair strong visual storytelling with analytics to continuously optimize performance.
My Marketing Approach
Tech Stack
I bring a robust, hands-on tech stack that supports every stage of the marketing and customer lifecycle. From CRM and marketing automation platforms to paid media, analytics, SEO, and conversion tools, I am comfortable building, managing, and optimizing complex systems that connect data, performance, and execution. My experience also extends into hospitality and property technology, allowing me to translate marketing strategy directly into operational and revenue impact, while collaborating seamlessly across teams using modern productivity and creative tools.
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Stay Connected
Get in touch if you are looking for someone who can design campaigns, prove results and scale growth. I welcome your inquiries, comments, and collaboration opportunities. I am currently open to full-time growth marketing, lifecycle marketing, demand generation, or digital marketing manager roles.