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Analytics, Insights & Performance Strategy

This section highlights how I use analytics and insight to guide smarter marketing decisions and drive growth. My work includes building centralized performance dashboards and reporting frameworks that align stakeholders through clear briefs, campaign summaries, and ROI visibility. I also lead competitor analysis, pricing insights, and customer research to strengthen positioning, identify opportunities, and support informed, strategic growth decisions.

AirSimplicity 2025 Year-End Marketing Review

Click on the image for the link to view the full report.

Landing Pages Data

Guest Newsletter Data

Investor Newsletter Data

Blog Page Data

Marketing Campaign Brief

Marketing Campaign Results

Competitor Analysis

Through detailed competitor research, I evaluated lead acquisition methods, pricing strategies, and marketing messaging to strengthen positioning and guide growth strategy.

Revenue Flowchart

I created a revenue flowchart to address a common gap in understanding how and when owners are paid based on booking activity. By clearly mapping the flow from booking to payout, the visual helped prospective owners quickly grasp the revenue model, build confidence, and move forward with clarity.

Lead Acquisition Workflow

I developed a lead acquisition workflow to bring clarity and consistency to how leads receive communication and marketing materials at each stage of the funnel. By clearly defining ownership and responsibilities, the workflow improved follow-up, alignment, and overall lead experience.

Onboarding Process Flow

To help potential clients understand what to expect, I developed an onboarding process flow that clearly illustrated each stage of onboarding, highlighting both ease and attention to detail.

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